As title sponsor of Global Citizen Festival, a celebration of the intersection of music and social impact held in Central Park, Citibank asked us to design an event experience with three critical areas of focus: a stand-out visual presence, a platform for Citi’s Net Zero initiative, and lastly, to solidify Citi as a champion while encouraging others to create positive change. The main space included an exclusive VIP lounge with custom built parametric benches and “Citi Lawn” seating area where premiere guests had space to enjoy food and drinks while watching the main stage performance.