Celebrating Spider-Man’s 60th anniversary with an exclusive collaboration in KITH founder’s hometown of Queens. Working with both Kith and Marvel, we produced a 3 day pop-up in Queens that paid homage to the birthplace of both Peter Parker and Ronnie Fieg, the founder of Kith. We converted an abandoned hot yoga studio into a multi-room retail space, recreating a classic New York bodega in front, complete with a Kith Treats ice cream bar, and a vending machine speakeasy door that led guests into a Marvel memorabilia and apparel shop for the full capsule collection in the back.