Drawing inspiration from Nike's creative brief, our design team embarked on refining the grand vision of blending minimalism with the grandeur of a palatial interior for KITH’s retail activation spaces. In the Soho location, we brought this vision to life by installing bespoke marble flooring with rose gold accents and court lines, a nod to basketball's elegance and Lebron James's royal impact. For all doors we constructed custom pedestals, wrapped in matching marble vinyl, to showcase the limited edition sneaker collection prominently. Spaces were further enhanced by cascading custom velvet curtains, leading to the centerpiece of the experience: an opulently upholstered throne designed for guests to capture their own moment in the spotlight.