Nike was looking for help to breathe new life into their influencer “Catalyst” program through the lens of holistic wellness and movement. Starting by developing a new logo and identity to correspond with Nike Women’s current global brand marketing, over a period of four months we produced multiple iterations of the Nike Oasis experience across the U.S. We kicked off the year with NYFW hosted at NikeHQ, created a weekly Spring series of work-outs at LAHQ, and finally, concluded festival season with an outpost at Coachella open to the public.