Nike's "Breathe, Flow, and Go" initiative was designed for Nike LA to offer UCLA and USC students an exclusive preview of Nike's latest leggings collection. Tasked with orchestrating the event, we focused on crafting a memorable outdoor event design and programming that resonated with attendees. Emphasizing sustainability, we incorporated recyclable and lo-fi materials, accented with florals to reflect the unique spirit of each school. The programming featured Nike yoga instructor Naomi Hutchinson, a sound healing experience from Sol + Sound, and a guided run led by renowned LA run clubs: Girl Gang Crazy and Coach Bec with HER Trails. We also featured a selection of emerging local snack brands and food vendors to cater to diverse tastes. Guests walked away from the event with a branded tote in their school colors and limited edition Nike Run Studio stickers. This two-day event successfully bridged the campuses of USC and UCLA, providing a holistic and engaging experience for all students.