To support the retail launch of Oakley’s latest gaming glasses made with PRIZM™ technology, we conceptualized a digital-meets-physical sweepstakes experience in partnership with Optic Gaming to drive sales. The campaign started with hype on socials from select Optic team members to drive sign-ups on our custom-built microsite. A countdown across three markets, New York, Los Angeles, and Dallas, and digital communications led contestants to physical locations where brand ambassadors and prize markers were positioned. Ultimately leading our players into Oakley’s retail locations, upon completion of the scavenger hunt they were entered to win a suite of prizes with the grand prize being the opportunity to play Call of Duty: Warzone 2 with esports athlete Scump and Team Optic.