In an industry where female-founded creative agencies constitute a mere 0.1%, our project centered on the critical theme of empowerment during the Women’s History Month showcase at Sony Square NYC. In partnership with DNM Design Studio, I sought to celebrate innovation and creativity across music, movies, and gaming using Sony products. Our approach, encapsulated in the theme “Inspired by and Aspire to,” paid homage to women who have left a significant mark on Sony. This was achieved through an interactive free play zone designed to encourage and inspire future generations of creators, irrespective of their gender identity.