In connection with Timberland’s “Nature Needs Heroes” global campaign, the brand came to us wanting to connect more deeply with their student demographic. We created the Timber- Truck traveling greenhouse as a way to engage on social media while also having a pop-up presence at select schools in real life. Across cities on the East Coast, guests would digitally pledge how they were committing to live greener and in exchange received custom Timberland swag including micro-plants of their own bringing nature into their dorms.